January 27th 2020

Montreal, Quebec



Pine-Grove Financial, specializing in customized lending solutions for small Canadian business owners (SMB’s), is pleased to announce the official launch of its new website and corporate identity. Its expanded structure evolving from ALT Finance places it in a better position to assist small and medium businesses to acquire capital and develop. 

Resource and Help Center

The new lending platform is available through its website. It offers unique features such as a comprehensive its Resource and Help Center. Pine-Grove’s goal as an alternative lender, is to support business owners. To provide them with both the capital and resources they need to flourish. The tools provided will help companies build, manage and track essential elements of their business required to help them succeed. 


In addition, Pine-Grove Financial’s new Blog features informative content. It answers questions to many business owner’s challenges and provides them with practical solutions. The Blog articles will educate business owners on how to grow effectively and efficiently.  

Entrepreneur Sponsorship Program

As a part of its community development initiative, Pine Grove Financial has introduced an Entrepreneur Sponsorship Program. It is designed to recognize entrepreneurs who have demonstrated a remarkable performance with their service or product. Additionally, they must have positively contributed to our regional community. The successful entrepreneur will be granted $5,000, along with recognition of their business. The program will help SMB owners create awareness for their company, develop a business network, interact with industry leaders and promote their service or product. 

As the financial services industry shifts to correspond with clients needs, Pine-Grove Financial’s new position further enables it to excel within the alternative lending marketplace. The company is changing its name, but its commitment to quality, service, and attention to detail will remain unchanged. The redefined model places it as a powerful provider of business loan services. 

For media inquiries contact Christopher Litinas at (514) 448 – 4830 or via email 



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5255 Henri-Bourassa Blvd W, Saint-Laurent
Suite 210

QC, H4R 2M6

Monday to Friday

8 AM - 5PM

Tel: (514) 448 – 4830

Fax: (514) 448 – 4831

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